Unique Value Proposition Essential Planner

Course Summary

Unique Value Proposition (UVP) Guide and Workbook
- If you’ve ever struggled to explain to customers why they should buy from you, then it’s time you created a Unique Value Proposition (or UVP for short).
- Your UVP is a statement that clearly communicates the unique value that your business, product, or service offers your ideal customers.
- Defining your UVP is one of the most crucial success factors for any business because it:
  - Differentiates you from your competitors.
  - Shows you understand your customers’ needs.
  - Conveys concisely how you provide a unique solution to your customers’ challenges.

Course Curriculum

Unique Value Proposition Essential Planner
1 Lesson
- Unique Value Proposition Essential Planner Workbook
  Start

Chris Morales

Courses are delivered by Chris Morales, a seasoned business, sales and marketing executive with over 40 years of experience navigating transitions in business.

He founded SkillsBoost Academy after 5 years teaching business courses at a Toronto College. He saw the need for specific business skills in time management, sales and business planning…skills that could be applied immediately.

Chris began his career selling radio advertising in Kitchener, Ontario after successfully completing the Broadcasting, Radio & TV program at Conestoga College.

He moved back to Toronto when the advertising agency business called. Over the next 35 years, he progressed through the ranks working on National and International businesses and brands including Coca Cola, General Motors, Toyota, Google, Bank of Montreal, HBc, Burger King and Dairy Queen.

Chris is an avid runner having completed numerous races and events from Triathlons, trails and road races. He notes that success in running and in business come from taking one step at a time.

Margarita Makarova

I had Chris as my professor in Entrepreneurship and I learned a lot in his class. Chris is a very knowledgeable and resourceful. He brings several years of experience and many real life examples that help students to succeed. The strategies I've learned in Chris's class heled me in many projects.

Course Pricing